Research On The Problem And Countermeasures Of The Development Of Bank Insurance Of X Insurance Company

In the rapid development of economic globalization background,bank insurance business gradually major part of the financial integration of developing formation.In China,the bank insurance business after ten years of rapid development,the scale of business has been firmly occupy half of the life insurance industry,showing a good momentum of rapid development,but also exposed a variety of problems,such as misleading sales and bancassurance when the long-term development goals and contrasting phenomena have occurred,many adverse factors to some extent hindered the development momentum of China’s banking insurance.Most bancassurance bilateral cooperation limited to simple agents and industry level,the agent bank in the bank insurance business accounted for the overall business is still relatively low,small insurance agency business income,does not reflect the true value of bancassurance cooperation and advantages.Thus,the discovery of the problem bancassurance business development encountered in-depth analysis of the problem and then investigate its causes and propose appropriate countermeasures,contribute to the diversification of traditional banking and insurance business,deepen consumer banking and insurance business awareness,promote the healthy and sustainable development of China’s banking and insurance industry.This paper describes the theory of banking and insurance,including the business model and economic effects of banking and insurance and the like;secondly,to the development of domestic banking and insurance status of the background of X insurance company bank insurance premiums at present situation,the main competition,product type and cooperation mode X insurance company bancassurance development were analyzed.Based on this proposed X insurance companybancassurance business generated in the process-Bancassurance product homogeneity is prominent,vicious market competition lead to difficulties in the development of the main sales channels formed single operational risks,lower the overall quality of frontline sales staff,operation technology advantage of the lack,the problem is serious misleading sales and other aspects,combined with problem analysis its causes;and finally,put forward suggestions for the existing status of X insurance company bancassurance business development,according to the actual situation of X insurance company’s development business model to explore,choose a reasonable business model,innovative sales channels to promote bank sales of insurance products,accurate market positioning,market segmentation,strengthen the banking and insurance personnel training,the implementation of incentive and restraint mechanisms,relying on Internet technology to improve the level of business processes,innovativebanking and insurance products,improve market competitiveness.