The Research On Market Strategy Of Changsha Yuge Teppayaki

Chinese food culture has a long history, with the level of economic development, food and beverage consumption of food consu mption have new change, in order to meet the material and cultural needs at the same time, began the pursuit of the spiritual and cultural needs, hoping to get psychological satisfaction. This provides an opportunity for new entrants to the catering indust ry, catering is the only choice.And catering market competition unceasingly intensifies, to in this market based, must from the business philosophy, management methods and other aspects of research, exploration, innovation, to further subdivide the market, accurate market positioning, highlight their own characteristics to attract consumers, to obtain a competitive advantage. Teppanyaki theme restaurants because of its unique form of dining and by the popular high-end consumer groups under such a backgroun d, Changsha Yu Japanese style Teppanyaki burning restaurant began planning to create. But a theoretical study on the Teppanyaki is little, most of the Teppanyaki in a free business model, management is chaotic, not to mention the professional market analysis and marketing planning,This paper is mainly focused on Changsha Yu lattice Teppanyaki restaurant marketing strategy. In analyzing the Japanese Teppanyaki restaurant industry macro environment analysis, Porter competitiveness analysis based on Yu Japane se style Teppanyaki burn internal environment analysis and SWOT analysis and selection of environment, combined with their own advantages, weaknesses, opportunities and threats, to Changsha Yu Japanese style Teppanyaki burn market segments, identified targ et groups for the consumer, and of Changsha Yu Japanese style Teppanyaki burning restaurant market positioning. In order to make the Changsha Yu Ge Teppanyaki restaurant marketing strategyAt last, the paper introduces the Changsha Yu Japanese style Teppan yaki burning restaurants should be how to run the marketing strategy and security system, to ensure restaurants to food market in Changsha successfully survive and development.