| Indonesia is an island country in South East Asia with abundant potentials in tourism, due to its geography area, which lies between two continents and two oceans, which benefits economical sector immensely through tourism. In addition, tropical climate of Indonesia gives richness in maritime tourism with its flora and fauna diversity. In this research, Nongsa Beach, located in Batam Island, Riau, will be analyzed further. In 2015, Batam Island decided for a vision to make "Batam as the main destination for local and international tourism. " Nongsa Island is located in the northern part of Indonesia, near Singapore and Malaysia, so hopefully it can be the gate for International tourists, aside from Bali Island (in the southern part of Indonesia), which is already very popular around the world.The purpose of the research of Nongsa Beach is to examine the potential of marine tourism, by analyzing the tourism products offered there. Tourism products offered include attractions, activities, accommodations, facilities, and any supporting utilities. The second purpose is to create strategies in developing the tourist site using SWOT analysis, based on its strength, weakness, opportunity and threat, in order to increase the number of visiting tourist, which will lead to development in economic, politic, social and culture, people's well-beings, decrease in poverty and unemployment, the unity between countries, raise of Indonesia's image in the world and our nationality spirit.The success and development of this strategic planning in making Nongsa Beach as one of the best tourist sites in Indonesia, will not be achieved without support from government, private sector and the community around it. This is because the success of one tourist attraction does not depend solely on its nature, but also its culture and the comprehensive facilities and utilities. Government, private sector and the community are hoped to be able to work together in preserving the tourist site and also developing it, by ensuring its sanitation and safety, completing the facility and accommodation, applying rules to be followed by tourists, promoting the attraction, etc.Methods used in the analysis are descriptive methods by qualitative approach, and the data gathering is by interview, observation, analysis, bibliography and questioner.The paper is composed of five chapters:Chapter ?:This chapter describes the research background and purpose and significance. It introduces the research method used in the paper and current external and internal study status about Nongsa Beach as a tourism destination in Indonesia.Chapter ?:This chapter includes three contents. The first is about Indonesia tourism condition. The second is about Batam island, and the third is about Nongsa Beach as a potential tourist destination condition.Chapter ?:This chapter is about analysis tourism product in Nongsa Beach. These are including attraction analysis, activities analysis, amenities, accommodation, and accessibility.Chapter ?:This chapter is about SWOT (strengths, weaknesses, opportunities, and threats) analysis of the Nongsa Beach tourism development.Chapter V:With analyses of the current situation of Nongsa Beach tourism, this chapter provides strategy for Nongsa Beach tourism development.Chapter VI:This is about conclusion and recommendation for future research. It summarizes the paper's results and lists existed problem. It looks forward directions for further study. |
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