Research On The Development Strategy Of Dalian F Accounting Firm

With the comprehensive opening of the CPA market in China, the international accounting firms have begun to expand in China, constantly squeezing the living space of the domestic accounting firms.In order to enhance the core competitiveness of the domestic accounting firms, the relevant government departments and the Institute of certified public accountants have successively issued a number of policies to promote the rapid development of domestic accounting firms. But subject to domestic small and medium-sized CPA business scale is small, less personnel and organizational structure is simple, can not engage in the Securities Audit and other high-end registered accountant market, resulting in China’s small and medium-sized accounting firms face more serious dilemma.With the rapid development of the national economy, the increasing number of small and medium-sized enterprises, and has become main body to promote the national economic development and the structure of the market economy, and the small and medium-sized enterprise audit, capital verification and other verification service is mainly provided by small and medium-sized accounting firms, so China’s small and medium-sized accounting firms development prospect is broad. In this paper, Dalian F accounting firm as the research focus, through the analysis of its industry environment and development stage, its current market environment has been in-depth analysis. In this paper, the use of strategic management theory, Potter five forces model and SWOT analysis method, the firms are facing internal and external environment were analysis system, at the same time, according to the firm’s advantages, disadvantages, opportunities and threats of a full and comprehensive analysis. At the same time, according to the results obtained from the analysis, the development strategy of the firm was established, and the overall development strategy and the implementation of security measures were determined.This study not only for the future development of Dalian f accounting firms provide the strategic basis and strategic planning, to promote the rapid development of the firm and the development of other small and medium-sized accounting firms provide certain reference significance.