The Research On Development Strategy Of Xinhua Protective Equipment Limited Liability Company

With the security concept has been widely accepted, in order to better prevent and control accidents, accidents, disasters and mitigate harm to natural disasters, government and corporate security investment will gradually increase, the demand for private security industry products and services will be further expanding domestic security industry market is vast, enormous potential for future growth, will become a new economic growth point.Enterprise development strategy involves a very wide field, a part of a business strategy, primarily for enterprise development planning, it is the enterprise for comprehensive, long time,fundamental strategy encountered in the development process. More prominent overall business development strategy is a broader concept, in commanding position, business development strategy is an important way to achieve the development of enterprise and industry leader. However, our protective equipment business owners may clear understanding of the nature of the development strategy, and even depend on the development strategy for the bondage, it is the development and implementation of their play them back. More protective equipment enterprise mistake as the development of strategic plans not linked to the reality of the actual situation, from the practice of enterprises, leading companies have even stricter measures and methods cannot be implemented. This business development strategy cannot be carried out smoothly. In this paper, the specific object of study- Xinhua protective equipment limited liability company as a starting point to analyze and research, proposing for the company's own development strategy, in order to enhance their protective equipment in the industry's competitiveness, and ultimately achieve the overall objective of the strategy of Xinhua protective equipment limited liability company for sustainable development.After a comprehensive analysis of the environmental assessment matrix shows, Xinhua protective equipment limited liability company's internal environment have an advantage, but this advantage is not prominent; Xinhua protective equipment limited liability company's external environment is relatively favorable, but the company can get a chance strategic level is not sufficient, the need to improve the degree of attention, and enhance the ability to respond. Based on re-examine and evaluate the internal and external environment of Xinhua protective equipment limited liability company,requiring improve the current development strategy, and that requires a change in strategy and positioning is reasonable.Through SWOT matrix analysis, we can see, Xinhua protective equipment limited liability company can adopt SWOT matrix to analyze the four alternative strategies. These strategies are to improve the financial leverage; a special diversification, further expand the market; enhance brand-building efforts; enhance the cultural construction of enterprises and so on. Then, with QSPM matrix analysis strategies, ultimately determine the overall development strategy of Xinhua protective equipment limited liability company is SO strategy, namely growth-oriented strategy.In addition, clear Xinhua protective equipment limited liability company's vision and strategic objectives, with emphasis on the brand and technology to create product differentiation, developed high-end protective equipment products, also developed the strategies of operational and product, the strategies of resource protection, the strategies of support functions.Conclusions of empirical research presented in this paper, is the author thinking with management knowledge obtained in practice, expecting some of the arguments to offer constructive advice for Xinhua protective equipment limited liability company's development, and providing meaningful reference for similar protection equipment company and the industry.