Marketing Strategy Research Of Firefighter Protective Products For M Company

In recent years,the competition in the fire protection products has become increasingly fierce,and lots of domestic companies have entered this market and launched a variety of products.The relevant domestic standards are also constantly upgrading,and the compliance requirements are getting higher and higher.The fire segment customers have their inherent particularities.They were originally affiliated with the armed police and adopted militarized management.From March 2018,it announced the beginning of the overall restructuring,the establishment of a new Emergency Management Department has begun to gradually integrate.After the completion of the restructuring,the entire fire brigade will change its status as a functional department of the government.Therefore,its procurement method will be based on government procurement for a while and for some years.M company is an international multinational company,mainly producing all kinds of safety protection products.It has entered the Chinese market for many years and its products are positioned at the high end.The fire protection industry is one of M's major customers.As a representative of imported brands,it has a wholly-owned production plant and R&D center in China.After years of accumulation,it has a certain customer base and brand influence,and formed a distributors system.In the face of increasingly fierce competition,especially the continuous growth of domestic brands and rapid response to the market,M company's entire marketing system has been under great pressure and impact.Based on the theory of marketing and product management,this thesis combines the status quo of M company and uses 4P marketing combination model to comprehensively sort out the company's products,prices,channels and promotions.After analysis,it is found that M company has certain problems in new product development,product line management and marketing promotion.Based on the analysis of its reasons,it proposes targeted marketing suggestions,hoping to compete for M company's market.Provides ideas for improvement,and also provides reference for the market development of domestic counterparts.