AC Company Photovoltaic Industry Integration Strategy Research

With the fossil energy and other non-renewable resources drying up, represented by solar new energy development and utilization of more and more receives the various countries in the world. At present, the government is also actively adjust the energy structure, vigorously support the development of photovoltaic(pv) of new energy and renewable energy. However, with the upper reaches of the disorderly investment, terminal industry cannot effectively release, the policy of "double reverse" severe crackdown on abroad, contradictions in photovoltaic industry growing, photovoltaic solar enterprise faced with enormous challenges.In the photovoltaic industry is forced to face under the premise of restructuring and shuffle, the stronger the photovoltaic businesses use the opportunity of industry reshuffle, by building enterprise alliance, extending their own industry chain, and achieve the optimal combination of software and hardware, improve enterprise’s core competitive advantage. Therefore, based on the AC company photovoltaic industry as the research object, through to the upstream resources integration and the extension of the downstream industry, complete vertical integration industry layout, realize their own sustainable development.For photovoltaic industry, the industrial chain of vertical integration layout, effectively eliminate the secondary price between upstream and downstream enterprises cause distort the allocation of resources, to improve the profit of industrial chain as a whole. Therefore, based on the AC company photovoltaic industry as the breakthrough point, to research photovoltaic industry vertical integration layout has a certain theoretical significance. At the same time, AC company vertically integrated photovoltaic industry development mode, can strengthen the coordination and management between upstream and downstream enterprises, is more advantageous to realize the technology of collaborative innovation and resource optimization configuration, to improve the AC company of photovoltaic industry status quo, improve enterprise’s competitive advantage has a certain practical significance.Based on AC company photovoltaic industry vertical integration strategy as the research object, based on the related theory of vertical integration strategy, combined with the external environment for the development of photovoltaic industry and related factors of enterprise internal management, analyzes the AC company promote the photovoltaic industry vertical integration strategy necessity, feasibility and effects of the key elements of success. The first chapter, mainly introduced the selected topic background, significance and research method. The second chapter, through to the strategic management theory and strategy of vertical integration analysis methods are expounded. Photovoltaic industry, the third chapter describes the AC company implement the strategy of vertical integration of the object, is divided into quartz sand industry, photovoltaic glass manufacturing industry, photovoltaic battery manufacturing industry and four photovoltaic industry, and analyzes the value of the industrial transfer and calculation, it is concluded that the necessity of vertical integration strategy, and puts forward the realistic problems of the photovoltaic industry. Chapter iv for AC company photovoltaic industry to carry out the strategy of vertical integration of internal and external environment are analyzed, and has carried on the comprehensive evaluation of SWOT tool. The fifth chapter puts forward the AC company photovoltaic industry vertical integration strategy choice, and mainly discusses the feasibility of choosing vertical integration strategy and implementation of goals, ideas and ways. Chapter vi to AC company photovoltaic industry vertical integration strategic implementation safeguard measures and Suggestions were put forward, at the same time the effect of the implementation of strategic evaluation feedback mechanism is proposed.