Research On Ethics Problem And Ethical Construction Of Fashion Industry From Fast Fashion To Slow Fashion

Targeting mass consumers, modern fashion, is slowly changing from "fast fashion" to "slow fashion" as a result of human society survival and development crisis. More importantly, ethical issues behind needs cause concern and reflection. "Fast fashion" is the mainstream of development, especially in consumer goods industry. However, modern fashion industry has received some harsh criticism because of ignoring the ethical values and betraying the principle of sustainable development. As a new phenonemon, "slow fashion" is the trend for the future development of the fashion industry, striking a great balance between consumerism and morality.Due to China's fast growth in the last decades, the consumer purchasing power is increasing at a steady speed and the quality of consumer goods market is undergoing a revolution. As far as consumers are concerned, their enrivonmental protection awareness has been awakened; in terms of the manufacturers, they are taking the initiative to integrate enrivontalemtal morality into their design and production procress and implement sustainable development.Based on the evolution of Western fashion ethics and empirical research on the large number of foreign fashion ethics cases, this thesis means to clarify the basic concepts of modern ethics and focus on the analysis of ethical issues that occur in fashion design, production and consumption. Moreover, the text discusses the construction of ethics in slow fashion and illustrates on the ethical issues found in fast fashion together with a solution-to promote the harmonious relationship among humans, between human and nature, individual and society. The action will be to build up a truly green, sustainable fashion ecosystem that requies the efforts of all the parties involved, which will provide a new theoretical basis and practical support for the sustainable development of the fashion industry.