Fast Fashion With Young People On The Fast Fashion Buying Motive

In recent years the fast fashion in clothing is more and more be taken seriously. Like ZARA, H&M this global SPA businesses, are very popular in China.In the popular trend of each season and in the streets to see signs of popularity, the fast fashion companies can quickly to drain into those elements into your own clothes. Coupled with the excellent product quality, the unconditional return of the security and cheap price to make the brand is very popular, and popular market rapidly occupation. Now, fast fashion industry in the current severe economic environment, the smooth development. On the basis of the first study, this paper clearly fast fashion definition, analysis the background of the fast fashion. The production flow of fast fashion products sales process analysis and comparing with traditional clothing enterprises. Sums up the advantages of fast fashion brand. And then integrated domestic economic situation, clothing consumption ratio and the domestic clothing market prospect analysis fast fashion in the domestic development prospects. Finally aimed at young people of fast fashion buying motives in the form of questionnaire survey analysis, summed up the youth consumer groups in the process of purchasing motivation and consumption of fast fashion what are the factors influencing consumer behavior.Finally summed up the fast fashion changed consumer perception of the traditional "cheap goods is not good". Make them slowly from buying" is worth showing off brand clothing" and "can wear for a long time strong" to" follow feeling to find the changing trend of garment" and "enjoy all kinds of fashion dress to match each other combination" point of view changes. Fast fashion has brought the huge impact for autonomous consumption.