Study On Formation Mechanism Of Entrepreneur's Circles —From The Perspective Of The Context

Chinese entrepreneur's circle becomes special organizational phenomenon in the context of China. In the context of economic transition, Chinese entrepreneur's circles are still in the growth period. External situations play an important role on the circles'formation. The ability of obtaining heterogeneous resources becomes widely concerned. Therefore, study on the formation mechanism of entrepreneur's circles from the context perspective is very necessary. There are few Studies focus on entrepreneur circle phenomenon. Exploratory case study method is adopted to explore the formation mechanism of entrepreneur's circle from the perspective of context.Study focused on three issues:firstly, the formation mechanism of entrepreneur's circles, from the perspective of the context, formation mechanism was explored to explain the relationship between the intrinsic "motivation-context-cognitive-behavior",the results put further expansion of the "motivation-behavior" theoretical framework, enrich the study of Chinese management of the situation. Secondly, the context analysis of entrepreneur's circles generation process was carried out under Chinese economic and cultural context. Thirdly, the access to get heterogeneous resources. Under the particular national conditions, entrepreneurs social capital and social networks become a key element of gaining resources from the outside access.The paper finds that the entrepreneur's circles act as a form of social networks, in order to achieve entrepreneurial social capital.The Study finds that activated by motivation, context makes effects on cognition, leading to behaviors. The process shows the characteristic of Chinese context that "Guanxi contract promotes the join. The Study indicates that entrepreneur's circle consists three behavior stages, including the gather, the "Guanxi" contract and the join, aiming at proposing the framework of entrepreneur's circle. Furthermore, Chinese entrepreneur's circle generates strong-ties mixed with profits and affections, which may successfully accumulate entrepreneur's social capital and increase access to acquire heterogeneous resource. In addition, entrepreneur's circle has such functions as information sharing, growing and emotion expressing.