Development Strategy Research Of FX Copper Ltd

With the global economic development,refined copper consumption in the world as a whole is increasing,and China is an important member of many consumers.However,copper resources in China is not enough,is ranked second in China’s scarce resources,most of refined copper are imported from abroad,which in terms of the development of China’s copper industry is extremely unfavorable.Guixi FX Copper Co.,Ltd.In 2008 by the Jiangxi Provincial People’s Government approved the establishment,in order to produce high strength and high conductivity copper alloy precision of new materials and high-precision brass,mainly stick,in a highly competitive environment development for eight years,the opportunities and challenges facing forward so that companies more and more difficult.Business development strategy is the basis for management decisions,it is the survival and development of navigation.Modern enterprises are in advanced technology,the era of rapid economic development,the current complex economic relations,division of labor between the various sectors of society.Strategic importance is raised to a new height,the company’s strategy in every aspect of the actual operation.Business leaders need to have a unique vision,a comprehensive and systematic treatment of business problems and decision-making,further speaking,managers should develop enterprise development strategies.Beginning of this article for the Copper Guixi FX environment faced are described,followed by small and medium enterprises in the study and research of their overall development strategy at home and abroad were reviewed.And then from the actual situation of Guixi FX,the company’s internal resources,external conditions were analyzed using the integrated analysis,qualitative and quantitative analysis to determine the development strategy Guixi FX Copper Limited.The study is divided into six parts,the first part of the article on the current research background,purpose and significance of the research are described,on the basis of the research framework and methodology papers also be described;second chapter an overview of the theory part,elaborated the concept of small and medium enterprises,the characteristics and theories,another focuses on the results of research and business development strategies;third chapter Guixi Copper Co.FX strategy development environment analysis from the macro environment,industry analysis,competitive analysis,and internal conditions describes several aspects;the fourth chapter Guixi FX Copper Co.,Ltd.Strategic choice and Establishment;fifth chapter is strategy implementation and safeguard measures;Chapter VI is the conclusion and prospect.The study is based on the theory of corporate strategic management of research and analysis,and analysis of the situation by FX Guixi Copper Co.,Ltd.To determine the company’s choice of development model overall cost leadership strategy and competitive strategy.On this basis,developing the company’s business goals and objectives,we propose appropriate strategic measures,planning and implementation of safeguard measures strategy.The significance of the study is to help improve the Copper Guixi FX core competitiveness of enterprises,develop long-term development.In addition,through this analysis provides some feasible suggestions and references for other SMEs.