The Practice And Exploration Of The Construction Of Enterprise Culture In The Development Of The Group

In today’s society, the competition of enterprise culture plays a central role in the socialist market economy. With the continuous development of the socialist market economy, the construction of enterprise culture in our country has made great progress in both theory and practice. Enterprise culture is the embodiment of the comprehensive strength of the enterprise, is a comprehensive reflection of the level of enterprise management, but also intangible knowledge into the fundamental power of the production of tangible material. The survival and development of enterprise culture construction and bound together in a common cause, good corporate culture can bring for the enterprise to enhance the overall image. However, the construction of corporate culture and the need to continue to build and perfect, enterprises should adhere to the long-term and unremitting innovation and long-term planning of the building. Enterprise culture construction, reflecting the changing process of enterprise development, but also reflects the concept of corporate culture gradually for employee behavior, and guide them toward the established goal to strive, such corporate culture in order to achieved remarkable results.To in-depth understanding of enterprise culture construction of enterprise development expands the profound influence of. This paper mainly through field to understand the investigation of Zhejiang Province Energy Group, a subsidiary of the six major sections of the nearly more than 50 energy enterprise culture construction,refining some good practices, found some problems, to a profound understanding of the importance of the construction of enterprise culture. Through the analysis of the characteristics of Zhejiang energy group enterprise culture construction background and operation condition, Zhejiang energy group enterprise culture construction,existing problems and challenges, and puts forward corresponding suggestions.Results of this study will also be combined with the actual case of energy group to study the formation of further perfect, accumulate, summarize and refine, hoping to become Zhejiang energy group company further development and expansion of the cultural soft power support, and ensure the sustainable development of enterprises, to achieve a powerful impetus to the spirit of "one hundred years of Zhejiang" dream.