Study On The Path And Method Of Enterprise Culture Construction

In today’s economic globalization, how to create a most suitable corporate culture forcentury enterprises has became one of the major issues faced by enterprises. How to expandcorporate influence and visibility in the community on the basis of ensuring corporate profitsby its unique and contagious culture. The world famous master of management science,EdgarH. Schein said,the corporate culture is in a dominant position in the different periods of thedevelopment of enterprises and it is the core competitiveness of enterprises.As ZPEB staff’s children are witnessing the ZPEB development process. ZPEB staff notonly created enormous material wealth but also created a valuable spiritual wealth for thecountry and created "ZPEB culture". However, with further reform of enterprise, ZPEB willcarry out market-oriented management in a larger scope, wider areas and at a higher level towin more survival and development in the domestic and international markets competition, Inthe face of this challenge, how to shape and cultivate a new period in the ZPEB culture,improve the core competitiveness, to provide cultural support for second startup of ZPEB, isthe major subject of promoting ZPEB sustained and effective development, building aharmonious ZPEB. In ZPEB enterprise culture construction process, construction method andpath as the breakthrough point, draw on the advanced experiences of ZPEB, make up fordeficiencies in the construction, provide the theoretical basis and practical significance of reliable forgeneral construction of enterprise culture.This article explores the theory of enterprise cultural construction, analysis enterpriseculture connotation, structure, function and evaluation system.It also analysis the developmenthistory of ZPEB culture,current situation of ZPEB culture construction and shortage of ZPEBculture construction. Based on the case, try to propose the method of enterprise cultureconstruction, make great efforts to build a perfect system of enterprise culture construction.This article suggests that the method and path of ZPEB culture construction by analysis of thesuccessful experience of ZPEB culture, will be theoretical guidance and practical referencefor the path and method of enterprise culture construction. In particular,before build the pathand method of enterprise culture, firstly we must strengthen the ideological and politicaleducation, foster employee’s sense of ownership and set up the people-oriented enterpriseconcept, secondly we must promote the innovation and competitiveness of the enterprise culture in enterprise system, examine the background of enterprise culture, strengthen themanagement of cross-cultural, finally build enterprise credit system and learning team,cultivate the learning entrepreneurs.Only in this way, we can truly realize the sustainabledevelopment of enterprises by enterprise culture construction in the three aspects of spiritualculture, system culture and behaviour culture.