Zhengzhou C Company Grain Information Consulting Business Research On Marketing Strategy

Along with the reform of China's grain circulation system, the information consultation market will usher in new development opportunities. The young grain information consulting industry also has a lot of problems. In Zhengzhou C, which is the grain information consulting business, has a certain accumulation, but also faces many difficulties, and the key issue is the improvement of marketing strategy.This paper is based on the research object of the grain consultation service of Zhengzhou C company, which was established in early twenty-first Century, discusses the problems in the marketing of grain information consulting business. The analysis method of the combination of macro and micro analysis, marketing strategy is put forward to solve these problems.This paper is divided into five parts. The first part briefly introduces the background and significance of the research on the information service of Zhengzhou C company. In the second part, through internal and external environmental analysis, find out the background of problems in Zhengzhou C company's grain information consulting, and give a detailed analysis of the C company information consulting business. In the third part, from the product strategy, price strategy, channel strategy, promotion strategy and other aspects, the C company's marketing strategy is analyzed and specific issues are identified. The fourth part, according to the third part of the analysis of the key issues, a targeted marketing strategy is given. In the fifth part, the paper introduces the measures and methods to improve the marketing strategy.The marketing strategy be discussed and studied in this paper will be used in the marketing practice of Zhengzhou C company information consulting business, Through the practical application of the research, I hope to help Zhengzhou C company to expand mind of information consulting business, strengthen marketing efforts and provide effective support. At the same time, I hope that Zhengzhou C company could expend market and improve the level of profitability by practicing various marketing strategies.