Research On The Marketing Strategy Of The M&T Consulting Co., Ltd

Management consulting begins from the late 19 th century in the United States, and it is one of the high speed developing industry in the world in recent years of business. Consulting industry in China was began in the early 1980 s, accompany with the development of reforming and opening up process, the management consulting industry in China came into being. Since China’s join the WTO, with a bunch of foreign consulting firms flood into China, domestic management consulting companies fall into a really fast developing tunnel. Domestic enterprises become more and more demanding for consulting services; Many successful consulting case, make them become more and more understanding of the value of consulting; A large number of small and medium-sized domestic enterprises which are low in the management level, are in need of consulting to improve internal administrative control. But foreign well-known consulting firm’s exorbitant fees are not acceptable for these small and medium-sized enterprises. So it gives domestic consulting enterprise broad market space for developing. Consulting enterprises in China has the advantages of low labor costs, familiar with the Chinese enterprise and market, and understanding customer’s need, a wide range of interpersonal relationship and social relationship network. Thus domestic consulting enterprises face unprecedented opportunities.M&T management consulting based in Guangzhou, business radiation to many cities across the country, from the perspective of professional human resources, we provide professional organization management and reform consulting, as well as high-end in-house training courses and high-end positions in the talent introduction service. Base at the enterprise reality, M&T management consulting provides all-dimensional and strategic organization optimization and reformation plan from the aspect of human resources developing strategy and development trends. Aid our clients to carry out the business strategy. With rich experience and professional research and analysis, M&T seeking truth from facts to solve the existing problems in enterprise organization and management. In the period of the management consulting industry development in China, how to help our client to improve their own brand and occupy the market position have become vital important issues in our business development.Under the background of today’s consulting industry in home and abroad, as the research object, the marketing strategy, SWOT analysis and internal environment of M&T management consulting give us material to study our future development. The process of future developing study provides a solid theoretical foundation and certain practical significance and reference value for domestic management consulting enterprise’s marketing strategy study.