Customer Relationship Management Research Of The Postal Savings Bank Of China JiuJiang

With the bank “to the customer as the center” of the business philosophy, customers become the most important resources of commercial banks, especially large customers. How to provide customers with high quality, diverse, intimate service, so as to ensure the retention of customers, the establishment of a lasting profitable customer relationship, the commercial banks will be the key to win in the competitive market environment. With the opening of the market of interest rate in our country, international and private capital enter, commercial banks how to expand market share, gain greater profits, a firm place in the competition, maintains and expand the customer will be commercial bank management, the core of the problem. Thus, customer relationship management is extremely important, compared with the western developed countries, the development of customer relationship management is still very low, relatively late start of China Commercial Bank.In this paper, we first introduce the studies of domestic and foreign customers, and summarizes the related theory of customer relationship management, introduces the postal savings bank customer relationship management status and existing problems, and learn from at home and abroad customer relationship management case, the specified target customers, customer subdivision, the postal savings bank customer relationship management initiatives, the realization of customer value maximization, to achieve the bank and customer win-win situation. Is to update the hardware facilities, re layout of the function of the network, Establish a network benchmarking, technological innovation, internal management measures to construct the customer relationship management for center bank marketing system, the contribution to the principle of evaluation system, carry out the customer relationship management. The postal savings bank branch in Jiujiang City as an example, analyzes the application of postal savings bank customer relationship management in practice, the bank customer relationship management has become a complete combined with the practice of the system.