Research On Strategy Of Binhai Investment (Tianjin) Company Limited Development

Binhai Investment (Tianjin) Co., Ltd. is a company TEDA Investment Holding Group, a listed on the Hong Kong main board, major investment in Chinese mainland construction and operation of city gas pipeline network to provide feeder services to provide natural gas supply and sale of liquefied petroleum gas. With the "five-second" period, China's energy structure optimization adjustment step by step, the development of clean energy saving and emission reduction has been included in the country's overall plan, the gas industry is in a period of rapid development, prospects for the future. Binhai TEDA Investment Holding as well as the support of municipal leaders, the face of increasingly complex and difficult development environment, how to seize opportunities, meet challenges, is a major question facing the front of the company's management need to be resolved.This article draws on the basis of relevant theories of strategic management investment company for the coastal development strategy for a detailed and comprehensive analysis. Combined with the actual situation of Binhai Investment Company, which the macro-environment, the use of qualitative and quantitative analysis of the combination, the combination of theory and practical methods of Binhai Investment Company conducted a comprehensive analysis of the development strategy. For the company's current management situation, the main use of widely used SWOT analysis, to further clarify the company's development strengths and weaknesses, through analysis of the company's strategy, in line with the actual development of the company's development strategy, the establishment of the company strategic mode of development, put forward the implementation approach Binhai Investment strategy.Finally Binhai Investment in order to place in the Binhai New Area, as well as the city's gas market, we must start from the philosophy, business model, business strategy, brand positioning, leadership styles, decision-making mechanism, management, etc., to create their Binhai Investment own, unique strategic development model for enterprise in the "five" period development goals. These suggestions and strategies will Binhai Investment Company's strategic plan to play a constructive role.