The Study Of Marine Tourism Depth Exploitation In Qingdao Based On Ocean Science And Technology Industry City Support

Marine tourism as one of the most potential marine industry is the important support of promoting marine economy development. Marine tourism occupies more and more important status in our country's tourism development. Along with the optimized promotion of marine industrial structure and the progress of marine high technology,the step of comprehensive utilization with marine resource speeds up and regional marine tourism expand rapidly both in breadth and depth. Qingdao is a famous coastal tourism and vacation resort.It is worthy of the name ocean science and technology industry city. This thesis based on the interactive relations between the construction of ocean science and technology industry city and the development of marine tourism, lucubrates the further development of Qingdao marine tourism. It has important signification in sufficient displaying the abundant strengths of marine technology and talented persons, as well as optimization of marine tourism industry structure. Furthermore, it helps to promote the further development of Qingdao marine resource and sustainable development of marine tourism, and accelerate the construction of marine economic zone. As to research methods, this thesis grasps the newest research results and the research tendency, takes the theoretical analysis as the frame and combines with the practice of ocean science and technology industry city construction and marine tourism development, analyzes the support function of ocean science and technology industry deeply, carries on the vertical analysis with the inner link between Qingdao marine technology development and marine tourism development, uses past years data to analyze relevance between Qingdao marine science and technology output value,the average per person scientific research strength with marine tourist income, carries on quantitative analysis in marine resource and product structure, and concrete analysis in the resources,market and product of marine tourism development.Starting from the review of domestic and foreign studies on marine tourism and marine technology industry, the thesis analyzes the related concept connotations such as marine industry, marine science and technology industry, ocean science and technology industry city, marine tourism, marine tourism further development, carries on quantification analysis in inner link between marine tourism development and marine technology industry development as well as the intrinsic mechanism within the development of marine tourism and ocean science and technology city construction. Furthermore, the thesis also analyzes the support and lead function of Qingdao ocean science and technology city and the promotion and promotion effect of marine tourism. Base on this, the thesis analyzes the superiority and the characteristic of Qingdao marine tourism development and concrete study the general characteristic and the differential characteristic of marine tourism between coastal tourist city and Qingdao, then emphasizes the profound influence of ocean science and technology industry city construction to Qingdao marine tourism further development. According to these analysis, the thesis proposes the actual content of marine further development. It carries on the classification and the appraisal to the Qingdao marine tourist resources, evaluates the present situation and the potential of Qingdao marine tourist market, accelerates the construction and extending of Qingdao marine tourist brand, perfects the foundation matching facilities of marine tourism development, establishes the marketing system of marine tourism.At the same time, the thesis proposes concrete guarantee measures of Qingdao marine tourism further development, such as optimizing government's policy support environment, promotion of the marine tourism industrialization, fully displaying the influential role of scientific research superiority, promotion of marine tourism sustainable development, strengthening the practice of tourist enterprise, upgrading the marine tourism industry structure.