Research On The Development Modes Of Coastal Tourist Resources Of Yantai Based On The Framework Of RMP

On the background of the rapid development of the tourism industry, coastal tourism has gradually become a popular tourist spot with enormous development potentiality. Coastal tourism can not only boost the economic development of coastal tourism, but also promote the comprehensive development of related industries, so as to promote the overall development of coastal cities. The development of coastal tourism resources becomes the inevitable choice to promote the development of national economy. According to the results of the analysis of coastal tourist resources, the paper puts forward the resonable development modes of coastal tourist resources. It is good for promoting the healthy and rapid development of coastal tourism. On the basis of reading a large number of relevant domestic and foreign references, the paper defines the related concepts of the development of coastal tourism, expounds the related thoeries of the development of coastal tourist resources, analyzes the coastal tourist resources of Yantai from the aspects of resource(R), marketing(M), product(P), and builds the resonable development modes of coastal tourist resources of Yantai based on the analyzing results.The paper mainly includes the following aspects:Section 1: First of all, the paper expounds its research background, purpose of research and research significance; then, the paper reviews and expounds the domestic and foreign references and research status related to the development of coastal tourist resources; finally, introduces research methods and technical route of this paper. From the two aspects of theoretical and practical significance, this paper expounds the significance of developing tourist resources of coastal zone, combed the related research status at home and abroad of developing tourist resources of coastal zone, analyzes the current research blank. The paper points out the importance and practical significance of the exploration and research on development modes of coastal tourist resources of Yantai.Section 2: The paper defines the relevant concepts, and discusses the theoretical basis of the research. On the basis of reviewing and combing the development of domestic and foreign coastal tourist resources, the paper defines the related concepts of the development of coastal tourist resources, and discusses the relevant theories of developing tourist resources of coastal zone, which provides reference and experience for exploring the resonable development modes of coastal tourist resources of Yantai.Section 3: The coastal tourist resources of Yantai are analyzed from three angle of R(resources), M(market), P(product). The overall condition of tourist resources of coastal zone is evaluated by the method of fuzzy comprehensive evaluation. And using the same principle, from three aspects of the value of resources(R), geographical conditions(M), the mode of production of tourism products(P), the paper evaluates various counties and cities in the area of coastal zone of Yantai. And on this basis, the area of coastal zone of Yantai is divided into six parts. Based on R and M analysis, the paper summs up the advantages and disadvantages of yantai coastal zone the development of coastal tourism products of Yantai, puts forward the way of the development of coastal tourism products of Yantai.Section 4: According to the Section 3 of the RMP analysis of coastal tourist resources of Yantai, the paper has constructed the resonable development modes of coastal tourist resources of Yantai: the development mode of innovating ideas, the mode of developing heterogeneous and complementary coastal tourist resources, the mode of all-round development, the development mode of shaping characteristic type of coastal tourist resources, the development mode of integrating coastal tourist resources, the mode of developing artificial attractions.Section 5: Conclusion and discussion. The research of development modes of Yantai coastal tourist resources has made definite achievement. But the indicator system of the evaluation of coastal tourist resources and the construction of the development modes need to be further deepened and perfected.