Yantai Tourist Destination Analysis And The Development Stratrgy Research

Yantai is located in east of shandong peninsula, governs6area countyand seven ChangDaoXian, is on the verge of yellow sea and bohai sea, andthe liaodong peninsula, Japan, South Korea, north Korea facing each otheracross the sea, with the mountain and sea, the four seasons, naturalculture tourism resources are rich, but tourism resource elementsscattered each region tourism features not outstanding, the city on thelocal tourism development of the radiation pull role is limited, have theadvantage of resources are in urgent need of conversion to upgrade. Howto integrate the tourism resources, the use of external good developmentenvironment, and exert its comparative advantage, make feasibledevelopment strategy, yantai tourism industry is faced with the newproblems need to be resolved.The author around the making of yantai international and domesticleisure vacation travel destination this goal, through the collection,arrangement and study a number of related material, the development oftourism destination of yantai comprehensive analysis, using SWOTanalytical model of the development of strategic analysis advantages,disadvantages, challenges and opportunities, make yantai touristdestination development strategy, and put forward the followingbreakthrough ways: one is to develop new format, rich tourist products;2it is to rebuild the old scenic spot, updating and upgrading of products;The third is to adjust the outdated planning, re-engineering positioning;Four is the urban tourism development, the construction of the urban tourism system, make yantai become outstanding characteristics, richproducts, perfect equipment, the environment is exquisite internationalseashore tourist city.This paper aims to study yantai tourist destination developmentstrategies, for the government to make the development of tourism industryto provide the scientific basis for decision-making policy, give full playto the role of the pillar industry, improve the yantai tourism corecompetitiveness, drive the yantai the rapid development of economy.