Myths Construction Based On Advertising Of Health Care Production

With the social and economic development, greatly enriched material life, food and clothing problem has been greatly improved worldwide. Development of modern medicine, but also largely avoided being tortured humanity "minor ailments." "Fed and warm, think of lust," humans after successful "live", it will spend a lot of money and effort thinking about how to "live better." Among them, the health care industry in the ascendant it is one of its manifestations.Health products industry was mixed, "Cordyceps" How to become health care products in the "leaders" ? In this paper, it "Cordyceps" for example, research in this expensive health care myth is how to build up. The product advertising to health communication as an opportunity, so that the value of health care products are widely recognized; the use of emotional appeals and demands of the terror tactics to convince and inspire audiences desire to buy; the use of the story of the narrative mode, to narrow the distance between the audience; borrowed coat and speech technology experts, to improve the credibility of the product, and finally, through the use of traditional culture, to wake up the audience of national culture historical memory, identity and so the purchase of health products.Most of the advertising sign in the audience were in addition to the treatment of diseases of the body consumption, which is a reflection of consumerism. Chinese and Western medicine, like, supposed to be a falsified science, authorities was defined as a culture, but also the Chinese people for thousands of years we have accumulated and handed down the fine traditional culture of consumers, "Cordyceps" consumer subconsciously more of a psychological support and carry forward the patriotic Chinese traditional culture. Which implied the ideology and create a sense of national identity is evident. In the end, "Cordyceps" re-creation of advertising by health care knowledge, people's perception of the reconstruction of health care products.