Research On The Path Of Green Process Innovation Of C Automobile Company Based On Niche

In the face of increasingly severe environmental problems, the global advocate green economy, green consumption and the harmonious development of man and nature. As the pillar industry, manufacturing industry get economic benefit, meanwhile make environmental damage. In this context, our country pushes some policy which can enhance the ability of green process innovation of manufacturing industry enterprises, especially automobile manufacturing enterprises, reduce the impact of the production process on the environment.This dissertation takes the C automobile company as the research object. Then, this dissertation summarizes the present situation of the green process innovation and analyzes the advantages, disadvantages, opportunities and threats of the development of green process innovation. On the analysis of internal and external niche of enterprise green process innovation, combination of foreign automobile manufacturing enterprise green process innovation path analysis, this dissertation gains experience and inspiration from the green process innovation path of foreign automobile manufacturing enterprises. This dissertation determines the reasons for the formation of the green process innovation path includes market environment, policy environment and technology level. Combining with the different enterprise niche requirements of innovation way, this dissertation set up alternative paths of green process innovation with niche, spontaneous green process innovation path, coordinated type green process innovation path, following type green process innovation path.In the three dimensional selection chart composed of the above three factors, this dissertation divides the the three dimensional selection chart into three areas, and constructs the path selection model. This dissertation uses the analytic hierarchy process(AHP) to determine the location of the C automobile company. Then this dissertation determines that the C automobile company should choose the spontaneously green process innovation path. Finally, the dissertation proposes some suggestions to C automobile company for the implementation of the green process innovation path. This dissertation aims to according to automobile manufacturing enterprise’s niche, the condition of market environment, policy environment and technology level, and offers method to enterprise for the selection of green process innovation path.