A Case Study Of Business Development Process In Ouliankang

As a result of globalization, in order to grab anticipates opportunity in the Chinese market, multinational enterprises increase their investment in China. It is been known that the trend of the investment is from the initial labor-intensive industries to the high-tech, high value-added new industry. Because of the medical & health industry, which one has a stricter market access, and higher technology than the general household electronic industry. Obviously it is a representative of high technology.However for the health equipment and medical use R&D enterprises, at the same time of rapidly expanding product lines and create more customer needs in order to deal with the fierce market competition, they are facing an unavoidable problem which is how to develop higher quality products in the shorter development cycle. Once the products which have been put into the market are found many problems, there will be a number of complaints, which will have negative impacts on the company's image. On the other hand, in order to gain the one-sided pursuit of quality, and product's development cycle is extended to a long time. That would make the company lost the market's chance, affect the company's future plans, and that would also cause a vicious cycle.Based on analysis of the significant problems in the case of enterprises, such as the project team work load is too large, the product quality is deteriorating year by year, and the staff work efficiency is too low, etc. Using a case study method, this article analyses the relationship between the development efficiency, the quality of the products and the new Product development from a view of business process management. Combining the reality of Ouliankang Company, in the end, the paper proposes a method of a new product development which meets the needs of the enterprise development, such as puts forward the development, strengthen the milestone's review to improve theory analysis ability and import CCPM project management system to enhance the work efficiency, etc.