The Research On Marketing Case Of Wind Power Products Of DHHI

With the continuous development of society, the continued growth of energy demand, the traditional fossil energy use of the environmental problem is increasingly serious. Under this background, the energy structure adjustment has become a human must face a major issue, clean energy become the focus of all mankind, among them, the use of wind energy for wind power generation is a mature technology is relatively perfect, the most large-scale commercial development condition, the highest ratio of relative, is paid attention to by the countries all over the world. Wind power industry has experienced explosive growth to low to the industrial recovery in this process. The purpose of this study is under the background of the complicated and changeable market environment, according to existing company marketing problem, take the appropriate marketing strategy, help the company to solve the current wind power product crisis, make the company’s continuous healthy development.First, through the description of the case reflects DHHI wind power products facing the crisis, and then through the SWOT analysis the advantages and disadvantages of the company and the opportunities and threats of content, combining with related marketing theory, the problems faced by DHHI wind power products are analyzed in detail, and points out that the company is now facing the problems mainly:slow response to the market; low degree of correlation with customers.; lack of relationship marketing; lack of customer returns consciousness; lack of quality control; product price are high; lack of service consciousness.Finally, marketing problems of DHHI, combining with the advantages and disadvantages of the company, mainly including:set up the idea of taking the customer as the center; establish special information organization; through Internet of establishing smooth channels of information; differentiation product related policies; interests of the swap market association strategy; internal relationship marketing strategy; customer relationship marketing strategy; relationship of suppliers marketing strategy; relationship of competitors marketing strategy; relationship of government and social organizations marketing strategy; meager profit but high turnover products return strategy:high value-added products strategy; the quality of the product strategy; product price strategy; Product service strategy. It will provide theoretical reference for the development of marketing in the future.