| The rapid development of the electricity supplier promotes the growing demand for distribution services, and low barriers to entry of courier industry make the number of enterprises increase rapidly. So the courier company faces many opportunities and challenges in the development process. In the face of fierce competition, many courier companies ignore the quality of service guarantees in order to pursue a number of express promotion, so that lead to a decline in customer satisfaction. Then how to understand customer needs faster, meet customer requirements and seize the customers’ psychology that become the opportunity of courier companies to improve their market competitiveness in a short time. Then, research on the courier company’s business model will help the company determine its own user base, assess their cost structure and the potential value through improving the internal structure of the value chain, achieve the company’s value creation and value capture. So it has great significance to study the courier company’s business model selection and implementation strategies.Solving information convergence no smooth, strengthen the quality of service sophistication, improving the operational capacity, expanding the brand effect and other issues are a series of challenges that the courier company must be overcome in face of the rapid development opportunities. During the study of the YD company business model selection and implementation strategy, the article analyzes the YD company development profile that includes YD company history, organizational structure and business scope firstly. And then it groups YD company main business and its processes. Finally, it points YD company’s problems in the operations. During the study of the YD company business model factors, the article analyzes the main factors of YD company business model and the core elements of the business model firstly. Then it tests factor validity and reliability by designing a questionnaire and data processing. Ultimately it determines the final relational model of the main factors of YD company business model and the core elements of the business model by establishing structural equation. During the study of the YD company business model the construction and selection, the article builds three business models of the backward integration business model、the technology sharing alliance business model and the forward integration business model firstly. And then the business models are evaluated and analyzed by grey clustering and constructing evaluation index system. Finally it chooses the most appropriate business model of the YD company development, and proposes appropriate implementation strategies about sharing technology alliance mechanism platform and operations management. |
