The Development Strategy Planning For S.A.A.

S.A.A. has been established for 20 years. The company has confronted enormous challenges in the intense marketing during these 20 years. Especially in recent years, the enterprise business has entered a period of adjustment, economic development is relatively slow. In recent years, S.A.A. has made a remarkable recovery of adjustment. However, the state macro-control policy to real-estate came, influencing the company in various circumstances. This thesis tries to make a detailed and deep research of company strategy based on the development and future of landscape industry, combined with the actual situation of S.A.A.The research mainly starts with the analysis of the external environment of the enterprise, and analyzes the opportunities and threats that the enterprise is in the macro environment and industry competition environment. At the same time, through the analysis of enterprise internal conditions, the advantages and disadvantages of the enterprise are determined, and the overall strategy, mission and target, competitive strategy and business model are formulated. Finally, the company's strategic implementation measures, business risks and preventive measures.In the research methods, the main use of the macro environment analysis method and expert voting method, Porter's "five forces" analysis model, and unifies the example to carry on the research and analysis, on the basis of external environment and internal conditions, formulated the implementation and expansion a core business, two supporting business, development of three related business "123" development strategy.