Gs Group's Operational Management Business In The Market-oriented Environment, Competitive Strategy Research

The article mainly focuses on the environment protection facilities' s operating management of the large comprehensive environmental protection group enterprise-GS Group, through this example, analyzing the industry competitive situation in details, finding out the strategy position of GS and competitive models of opponents while KSF is given. At the same time, in view of the special operating management service of GS, an enterprise resource and competence analysis is given out, Finally, strategy implementing plan is discussed. What is analyzed in the article is a reference for readers to get a clear understanding of the industry model and competition situation, all this is useful for the development of GS.The author uses what have learned in business management and Lots of data is given out. What methods have been used in the related analysis are: KSF/ Factor analysis, Weight Method, SWOT analysis etc. Four strategies for choosing come out. SPACE and IE and other methods are using on strategy analysis, lastly, QSPM is using in finding out a best strategy, what comes out is that GS should adopt mixed strategy on its marketimized operating management competition.Finally, in the part of analysis of competitive strategy, the Poter competitive advantage model and marketing and core competence theory is used, At the same time,the core competitive capability (flexsiable service model, operating management human-resources, core competence), and strategy steps is listed according to the demand of mixed strategy.