Study On The Marketing Strategy Of S Telecom E-Mobile

With the rapid development of communication industry and the reform of management system, the market competition is particularly fierce, network and terminal upgrade makes the market environment has changed greatly, people's daily life and work are already dependent on the Internet and mobile phones. Communications industry has been the forefront of science and technology, technology leadership will affect the market position in the competition. China Telecom as a large state-owned enterprises, corporate brand has long been popular, but it has been a lack of loud product brand, wing machine through product research and development, and formally targeted industry promotion and commercial, for China Telecom is also a new attempt to launch new products, wing machine through integrated technical ability and the use of corporate brand to market approach is a new attempt, now corporate brand position in the industry is essential, will affect future competitiveness in the market.This article analyzes the macro environment of the market from the marketing idea and research method, using Porter's five forces analysis of competitors, substitutes and influencing factors of in-depth analysis, on the wing machine through product marketing for careful assessment. Through the introduction of the wing aircraft product function, it made a careful analysis of the market. Comprehensive consideration of their own factors after the establishment of the target market, the use of product strategy, service strategy and pricing strategy, and finally in order to guarantee the success of the product promotion, It will be strictly in accordance with the plan, and strive to achieve the desired results, to ensure that the objectives and tasks have been effectively controlled.