Study On The Marketing Strategy Of A Company Used Testing Equipment

The electronic manufacturing industry in recent years of vigorous development, the electronic manufacturing industry in the China seems to have become surplus. Due to the global economic downturn, the electronic manufacturing industry in the Chinese, no matter is American, Japanese, Taiwanese and domestic electronic manufacturing plant, because of reduced export demand, caused by its manufacturing overcapacity, accompanied by other negative factors, with the manufacturing and testing equipment investment become square accounts in every detail, also because the profit is insufficient, some of poor quality of the factory, also began to sell the existing equipment, resulting in the secondary equipment in the secondary market more abundant, is the impact of the sales team in the normal performance of equipment on the sales performance.The research direction of this paper is how to detect products lies in the A company was the secondary detection set business because of price and other techniques and effects of sales and market share. Especially for analysis of multiple aspects of the product and market status of the final discussion detection equipment in the-ICT online tester of A company, expect to be able to through theory and part of the concept of marketing to break to find second-hand equipment manufacturers for A testing equipment company-ICT online tester intrusion.