Investment Consultant Strategy Research And Sales Performance Evaluation For Century Securities Changsha Business Depeartment

With the Chinese market capitalization shrink sharply, capital market adjust the pattern, the past "live at the mercy of the elements" of the brokerage industry has more and more difficult. With the new customer growth rate fell significantly, thousands of new sales Department in recent years all faced with the status quo large losses.Accompanied by a sustained decline in return homogenization phenomenon and capital operating rate, re reshuffle industry will inevitably. At the end of the war the Commission,Let’s the level of the Commission is day by day forced to breakeven securities firms, brokerage business charge when the beam column have been more and more difficult, innovation, refinement, the classification of services and products is imminent. Securities business over reliance on brokerage business, but this day in the present more and more difficult. In recent years, continued to decline commission rates squeeze investment banking firms, management and innovation of business profits, the traditional profit model firms rely on brokerage business world, has not been fundamentally changed, and brokerage change only way out of this mode is to accelerate the pace of transformation.At present, the securities business department performance management based on the current situation of Changsha, according to the investment adviser to the service creates value theory, how to establish an effective performance management system to improve management quality, has become a very important research topic.In this paper, the method and strategy of performance appraisal, in-depth analysis of the securities business department to upgrade the Changsha nature causes problems in the work of transformation, and puts forward the implementation of performance appraisal framework, in order to reference and reference to the enterprise management level and sustainable development.