A Study Of Services Marketing Strategy Of Investment Consultant In YH Securities Branch Office

Securities markets play a vital role in modern societies. With the rapid development of china economy, these increase investment opportunities and standards of living, Faced with the change of real demand have general management of fortune theme of Investment Consultant in Securities projects replacing tradition trading.In2011, the System of the Investment Consultant in Securities has been established by CHINA SECURITIES REGULATORY COMMISSION. Once identified in the services industries with services Marketing Strategy of this concept.Based on the theories of Lovelock’s Services Marketing Strategy and combined with the characteristics of the Investment Consultant in YH Securities Branch Office, according to real estate localization steps and related analysis to do the market orientation research of Investment Consultant in YH Securities Company Limited Branch Office project. Answer the question of enhancing the performance of Securities Branch Office by Securities Investment Consultant.First, we analyzed the project environmental conditions, such as the policy environment, develop of services industries and so on. Next, we analyzed the Investment Consultant in Securities projects environment, including management in YH Securities Branch Office, we determined the development prospects of the project and made a prediction by taking difference strategy; we designed market questionnaire to expand the research, And used analysis tool to analyze the internal resources of the Investment Consultant in Securities projects.Second, based on Value chain theory, we founded the way of enhancing the performance of Satisfaction level and leaving ratio of Securities Branch Office by taking Services Marketing Strategy. There is four core Services Marketing strategies is important such as product, quality, process and personnel.Finally, we ensured that differences position with the assist of client. Once identified in decision-making with the theme of this concept, so the study of Services Marketing strategy of investment consultant in YH Securities Branch Office is particularly important with enhancing customer loyalty degree in YH Securities Branch Office. So the study on the positioning of real projects is particularly important.