The Research On The Services Marketing Strategy Of Xiangtan Telecom 4G Business

With the arrival of 4G era, the competition is increasingly fierce among telecommunication industry and communication carriers in China will face new challenges. The communication industry in Xiangtan, Hunan is without exception. In order to effectively improve the market competitiveness, the most important for Xiangtan telecom currently is to adopt its own advantages and avoid shortcomings and develops the marketing approach tailored to its own situation, in order to make 4G business of Xiangtan telecom more popular in the market and to maximize corporate profits by improving market visibility. Meanwhile, it should subject to customer-oriented principle, so that customers can feel the immediate benefits to attract more clients, in order to promote the stable development of Xiangtan 4G Business.The thesis combines marketing theory and experience with 4G business development reality, to conduct researches on marketing issues of Xiangtan telecom 4G business. The article first makes an overview of marketing situation of Xiangtan telecom 4G business and analyzes its macroeconomic environment and competitive conditions, using SWOT analysis method to carry out a detailed analysis of Xiangtan telecom 4G business marketing. It points out that the marketing demands expensive charges and is inflexible; full-service marketing idea falls behind; innovation is insufficient; and customer service work cannot keep up with business development. Secondly, this thesis conducts a detailed discussion from product strategy, tariff pricing strategy, channel strategy, sales strategy, personnel strategy, physical evidence strategy, and business process strategy, pointing out the development of Xiangtan telecom 4G business needs personalized tariff packages, optimize d network, rural market seize, and service innovation enhancement to formulate a specific marketing strategy for Xiangtan telecom 4G business. Finally, the thesis proposes that it should take appropriate safeguards from aspects of strengthening organizational guarantee, innovating corporate culture, training professionals, and improving service levels.The thesis proposes marketing strategy for telecommunication corporates in 4G era and provides reference for 4G business marketing of Xiangtan telecom branches and telecom enterprise, which has some theoretical significance and reference value.