The Research On Market Strategy For GOLD CUP ELECTRIC

Wire and cable is a traditional industry in China, along with the sustained development of the national economy, especially in recent years, the rapid growth of real estate industry, wire and cable industry is developing rapidly. But since 2008, due to the emergence of the international financial crisis, industrial enterprises in Hunan Province has also been impact, cable orders reduced greatly; unit labour costs also increased; competition is fierce. It is very urgent and important that how to enhance GOLD CUP Electric enterprise competitiveness, expand sales, increase profits, improve customer satisfaction in this harsh environment ? Because of this, this paper is to research regarding the market marketing strategy management as the purpose, hope in reference to foreign mature theory and optimization of GOLD CUP Electric marketing innovation and management of a comprehensive and systematic framework. Through this paper, GOLD CUP Electric to set up a scientific market marketing strategy and security system, and provide the guidance for the development of GOLD CUP Electric.Firstly, through the analysis of the GOLD CUP Electric external macro environment and internal environment, it made the SWOT analysis; secondly according to the characteristics of the cable industry, market segmentati on, target market selection clear gold electrician basis and the choice of target market, while clearly market positioning; and then the marketing strategy of GOLD CUP Electric, including product strategy, price strategy, channel strategy and promotion str ategy are summarized and analyzed; finally, through the above analysis, the implementation of the security system construction of gold electric marketing strategy was expounded, mainly from the main from the marketing team building with the incentive, mark eting process, and distributor of two-way communication, sales model innovation, brand building, customer relationship management system, satisfaction degree evaluation system are expatiated systematically.