The Research Of Comprehensive Performance Evaluation Of Financial Company

As product of financial system reform and strategic requirements of large enterprise groups development, enterprise group finance companies play an important role in the connection of industrial capital and financial capital, After nearly 30 years of exploration and development, the financial company has gradually grow and improve to become a very important part of the financial system in China. The management state of financial company can directly determine the development of itself, embody its ability of servicing enterprise group and balancing the demand of all kinds of interest groups,however, due to the financial company is subjectde to the dual regulation of banking regulatory commission(CBRC) and enterprise group, the two sides have their focus on financial company performance management due to the different position, it causes different evaluation subject, evaluation index system, and many other problems, therefore,it is particularly important to conduct scientific and reasonable evaluation of financial companies operating performance.Firstly,this article regaeds stakeholder theory, combining theory between industrial and financial capital, contingency theory as well as the commercial bank management theory as the theoretical basis for performance evaluation of financial company, and analysises the status quo and the insufficiency of performance evaluation of financial companies from two aspects of regulators and groups. Secondly, in order to solve these problems, we must clear principle of financial performance evaluation. In order to reflect the financial company's operating performance comprehensively, the choice of indicator should be combined with the financial and non-financial indicators, and financial companies' characteristic determines its financial performance should not only meet the regulatory capital requirements, but also conforms to the profit requirements of the enterprise group,that is to balance the "security", "liquidity" and " profit", Non-financial indicators mainly consider service and competitive ability, so it builds the comprehensive performance evaluation system of finance companies. On the basis of the evaluation system, this article conducts analysis to financial company by the method of structural equation model on 127 financial companies of the year 2013, it concludes score on the five factors and overall performance of that 127 financial companies. The research results show that,The research results show that,financial companies in different industries have different problems, as a whole, financial companies face funding insufficiency, the single profit model,liquidity risk and lack of professional talents. Finally, according to the problems of empirical analysis, this article puts forward relevant suggestions for performance improvement of financial company.