Internet Financial Risk Evaluation Based On Structural Equation Model

Internet finance is currently influencing the traditional financial industry with its unique business model and value creation ways,and gradually becomes a new financial industry cannot be ignored.Moreover,the mutual competition and penetration between the Internet finance and the traditional finance impacts the structural revolution in finance,which also promotes the realization of the inclusive financial system.However,the Internet financial industry,a combination of the Internet industry and finance industry both lurk the systemic risk,of which the operative platform is virtual,technically dependent,relevant,resulting in the regulator deficiency and regulations imperfections,as well as the complexity in its risk supervision,putting a key barrier in the way of the development of Internet financial stability in China.How to scientifically evaluate the financial risks of the Internet and carry out effective prevention and control is the main element that hinders the further development of China’s Internet financial industry.Therefore,the paper analyzes the current development situation of Internet financial market in China,establishes the appropriate empirical evaluation model,quantitatively analyzes the relationship among the risk factors of Internet finance in China,and puts forward the optimization measures based on the empirical results,so as to effectively control the Internet financial risks which has not only become an urgent requirement of the Internet financial enterprises,but also an inevitable requirement of the steady development of China’s financial market.This paper first analyzes the current situation of China’s Internet finance and the risk factors that affect its development.Secondly,according to the influencing components of Internet financial risk and the construction of the relevant evaluation index system,the Delphi index is used to construct the evaluation index system,and the questionnaire is designed and collected according to the evaluation index system.The questionnaire data is described by SPSS20.0 statistical analysis,through thereliability analysis and validity analysis to determine the final evaluation index system.Thirdly,the paper constructs the Internet financial risk structure equation model,discusses the relationship among the risk factors in the model by means of AMOS22.0,and corrects the model by fitting the index to get the most reasonable structure equation model,and then comes to the empirical analysis results.Finally,the author makes some suggestions on how to improve the financial risk of China’s Internet by using the empirical analysis results to promote the steady development of Internet finance in China.