Performance Evaluation On Mudanjiang Branch Of Bank Of China: A Study Based On Balanced Scorecard

The market competition of China commercial bank grows more and more fiercely and fourstate-owned commercial banks face serious survival challenges. Performance assessment as amodern enterprise management tool has been highly regarded by each bank. ThoughMudanjiang branch of Bank of China has imported the balanced scorecard to evaluate variousdepartments performance, there are still some issues in the process of the performanceevaluation. Researching the performance evaluation they are using, finding the loopholes andcorrecting them are important for the sustainable development of Mudanjiang branch of Bankof China.The paper researches present situation of the performance assessment which used byMudanjiang branch of Bank of China, proposes some existing problems and respectiveanalysis the origins in it. It introduces the performance evaluation characters of the advancedforeign and the other three state-owned commercial banks, compares the performanceevaluations between the four state-owned commercial banks, with the developed drawing onthe success of international and domestic commercial banks experience, combines with theactual situation of Mudanjiang branch and optimizes its performance evaluation system byusing the method of balanced scorecard. Finally the paper presents the implement andguarantee of the new performance evaluation, brings forward an improve and perfect advicesupport for Mudanjiang branch.