The Design Of We Chat Public Number For "Color Picking" Of Self-owned National Wind Ladies Brand

Wechat public platform spreads content covering culture and entertainment,science and technology,sports,social news,personal articles,etc.It has been trusted by more and more consumers because of its advantages such as convenient,fast and free information dissemination.According to incomplete data statistics,We Chat has more than 1 billion monthly active users as of May 2017;and monthly number of active online users exceeded 650 million.Based on We Chat's huge user background,more and more enterprises have seen the powerful influence of we Chat,and successively opened we chat public platform with own product characteristic information.Through we chat public number to carry out a series of activities such as product promotion,sales promotion information transmission,after-sales service,new and old customer relationship management.According to national wind women's characteristics,study on the design of we chat public number from three aspects of the We chat public number design,the investigation and analysis of the application of ethnic women's brand in we chat public number,the design orientation of " color-picking" ethnic women's brand public number,and the visual image system presentation mode of women's brand public number.The main contents are as follows:(?)A questionnaire survey was conducted on the brand development of ethnic women's clothing.Accord to that characteristics and development status of women's national style,the questionnaire analysis on the application of ethnic women's clothing in we chat public number was carried out.The Online questionnaire survey was conducted on consumers from several aspects,such as different age(18-45 years),different occupations and cities,the main purpose of the survey is to understand whether the investigators use we chat,what do you do with we chat,what time to use,and the understanding of ethnic women's clothing.Through the analysis of the questionnaire data,this paper obtains the problems existing in the design of wechat public number of ethnic women's clothing brands.(?)Researched the design elements of the "Color Picking" women's brand We Chat public number page design.According to the discussion on the concept for " pick up color" women's brand public number design,the page design element requirements of "Color picking" of We Chat was analyzed,such as LOGO design,page color matching,text layout design,etc.,and the principle of the integrated guiding design of We Chat were forwarded.(?)The visual image system of wechat public number was constructed.According to the "color picking" women's characteristics,the pick up the color of women's wear brand image,packaging design and system visual design of the "pick up" women's wear pattern were listed.The interactive application system of WeChat public number of women's wear is constructed,and the strategy of integrating and promoting Women's WeChat public numberwas forwarded.