Mobile Terminal Functional H5 Advertising Creative Design Research

In the era of mobile Internet,smart phones have become the people most closely contact media,advertising also gradually change from traditional fields to mobile marketing field.In 2014 by the H5 advertising derived from HTML 5 technology development,with its novel form and characteristics of cool interactive way for brands to detect H5 brings great benefits.H5 advertising rise rapidly in WeChat platform at the same time,also produced many such as page homogeneity,creative copy,caton lead to problems such as share of H5 advertising propagation rate is reduced,heat advertising falling.Therefore,strengthen the function of the H5 value,but not limited to advertising display and interaction design game,help the general public to solve the problem of demand,is to help the starting point of the H5 transformation.Functional H5 advertising is the main content of the meet the needs of users,to show the form with the H5 experience such as visual sense,hearing,touch,make the H5 a reusable "product".H5 advertising can sex can expand to a certain extent of H5 advertising development dilemma,improve the user viscosity in the brand,better brand through the H5 into inner users.This paper analyzes the present situation and the existing problems on the development of H5 advertising.Using excellent functional H5 advertising cases at home and abroad,the functional characteristics of H5 advertising,value,design a short board,classification,application and so on carries on the analysis research.Supplemented by relevant design,marketing,psychology and other theoretical knowledge,the design principle of inductive functional H5 advertising,creative combination,the design strategy,functional H5 advertising design and for the future development to provide new ideas and reference basis.The full text is divided into six parts,the first chapter topic research background,significance and research method,has a certain guiding significance.Chapter 2 and chapter 3 respectively expounds the H5 general situation of the relevant ads and functional H5,clearing technology blind spot for later study.The fourth chapter through the case analysis of H5,classifying functional H5 advertising research and creative combination,using design,marketing,psychology to review and summarize the respect such as functional H5 advertising design principle and strategy,put forward the function of H5 can improve traditional H5 advertisement of sustainability and retention rates.The fifth chapter analysis of the above research results of design works on thinking analysis is derived.The sixth chapter summarizes the research conclusions and discusses the future development of H5.Overall,research on functional H5 advertising creative design can provide better choice for brand marketing communication,H5 advertising to the functional transformation,can prolong the life cycle of a page,reduce advertising homogeneity phenomenon,help enterprises to establish a good image,have some theoretical guidance for the sustainable development of the H5,better H5 people1's dose toward diversification.