Research On Key Communication Strategy Of Xiaomi TV Brand Based On Acoustic Wave Theory

At present,the time when information is relying on the explosive development of the Internet and the oversupply of products,coupled with the growing development of new media,ushering in an era of integrated marketing communications.As a result,the essence of marketing has gradually evolved to convey information about companies and brands.Persuade target customers to purchase products.In the process of product marketing,"dissemination" is particularly important.A chain of products,after-sales,advertising,public relations,word-of-mouth,and imagery all have a direct or indirect influence on the sensory perception of consumers.In a sense,it is a process of continuous vocalization of consumers.The process of vocalization on the surface is not difficult,but when faced with the interference of many Internet information,how to make its own weak voice into the brand's wave circle,this is naturally the focus of a brand's communication strategy formulation and implementation.The core of the research of acoustic theory.Acoustic wave theory belongs to the theory of brand communication strategy.It is mainly divided into five steps: origin zone,vocal zone,echo zone,silent zone,and silent worship zone.Companies implement the brand communication based on a five-step strategy.This thesis is guided by the sound wave theory,and other related theories are auxiliary.It takes Xiaomi TV brand communication strategy as the research subject,and through the research on the status quo of Xiaomi TV brand communication strategy,it opens a brand new perspective for other TV brands.Of course,millet TV in the brand communication process can not be compared to avoid the existence of some problems,the article combined with the sound wave theory to study these issues,from shallow to deep,from the table and in,finally with the sound wave theory for the long-term development of millet TV brand propagation recommendations.The paper is divided into six chapters: The first chapter is the introduction,mainly focusing on the research background,research purpose and research significance,research status at home and abroad,research methods and content,and innovation points.The third chapter deals with the analysis of the status quo of Xiaomi TV brand communication.The chapter is divided into three parts: Xiaomi TV market environment,Xiaomi TV brand image analysis and current Xiaomi TV brand communication strategy analysis;The four chapters are related to the sound wave theory to analyze the problems existing in theXiaomi TV brand communication strategy,from the original point area,the vocal area,and the echo area to the three-step communication strategy;the fifth chapter still penetrates the three-step communication strategy of the acoustic wave theory.Millet television brand communication strategy issues and put forward optimization suggestions;Chapter Six summarizes the paper.This article intends to use local brand communication strategy theory,namely acoustic theory to study local TV brands,ask questions and solve problems,in order to provide reference for other TV brands.