The Research Of The Influence Of Wearable Device Web Design On Customers' Purchase Intention

With the popularity of wearable devices,Many companies entered this field which makes the market more competitive.Therefore,The company must pay attention to the product quality and product marketing.With the vigorous development of the Internet,E-commerce have become the main distribution channel of retail market.Therefore,the homogenization of marketing tools and intensity,the personalized page design and layout is conducive to promoting customer spending.We can find out the affecting factors of consumer purchase intention through research.Base on the customer needs,habits and hobbies of the target population,we can control these variable factors and design a website to meet consumer demand.We can increase the sales by gaining good reputation and forming a user stickiness.This paper aims to study the effect of web design for wearable devices on consumer purchase intention,Base on the research of the purchase intention,customer satisfaction and Structural Equation Modeling,A hypothesis model is proposed in this paper.Based on the hypothesis model,this paper designs a consumer survey.Through an online tool of questionnaire,this paper conduct a questionnaire survey and collect data from the target customers and potential customer of wearable devices.The model assumes two types of variables.one is the dominant variables,the other is recessive variables.Data analysis of wearable equipment,entertainment of the website,intellectual of the website,interactive of the website,social networking,professional website,convenience,functionality,consumers' expectation,brand image and consumer purchase intention.,consumer satisfaction and consumer purchase intention.perceived functional value,perceived emotional value and perceived social value.There are 51 dominant variables.Based on the statistical analysis of the 598 questionnaires,it is possible to understand the user preference of the potential target customers.The results show that for the web design of wearable equipment,brand image,customer expectation,entertainment of web pages and data analysis of wearable equipment,the sociality of web pages is an important factor influencing customer purchase intention.The intellectual,convenience and professionalism of the website are the second important factors that influence the purchase intention of the customers.So you can through the entertainment of web,data analysis of wearable equipment to enhance the competitiveness of the page to achieve product sales increase.