Research On Diffusion Of Chinese Intelligent Wearable Equipment Based On Improved BASS Model

Smart wearable devices have moved from fantasy to reality,and their presence will change the way modern people live.China's smart wearable device market is still a blue ocean,the market size there is still much room for growth.Based on the existing research results,this paper reviews the current situation of China's smart wearable device market from the perspective of market segmentation,product classification and competition pattern,and analyzes the industrial chain of the entire wearable industry.From the perspective of users and The product perspective summarizes the factors that affect the proliferation of smart wearable devices in China;the Bass model is introduced into the field of smart wearable in China,and the traditional Bass model is modified based on the development characteristics of the industry;a Bass improved model is proposed;Historical sales data to verify the effectiveness of the Bass improved model for the Chinese smart wearable market by using the Bass model;forecasting the sales of smart wearable devices in China in the fourth quarter of 2018 and 2019 by using the Bass model;Based on the forecast data,it is pointed out that manufacturers of smart wearable devices should pay attention to the influence of opinion leaders and make full use of positioning theory to formulate relevant marketing strategies.