Research On Development Strategy Of First-line Satellite TV In New Media Environment

In the context of new media,on the one hand,the scope and influence of information dissemination are significantly enhanced;the ways and channels for people to obtain external information are more diversified and more efficient;on the other hand,the development of new media industry puts forward more challenge.In this era,how to grasp the development of the new media era of the leader of traditional television industry—first-line Satellite TV,recognize their own strengths and weaknesses in the new media industry to meet the test of the same time to explore a law of the market characteristics of the road to become the television industry Must pay close attention to the problem.In this paper,Zhejiang Satellite TV as a case study to explore the new media era of first-line Satellite TV's development.First of all,it introduces the related theory of new media and development strategy.Secondly,taking Zhejiang Satellite TV as the research object,this paper analyzes the external environment and internal conditions of Zhejiang Satellite TV's strategic development.By finding the advantages,disadvantages,opportunities and threats of Zhejiang Satellite TV in the background of new media era.Provide the basis,put forward the corresponding solutions and safeguards to develop a strategy that meets the development needs of Zhejiang Satellite TV.At the same time,this article tries to provide some reference for other TV stations by studying the development strategy of first-line Satellite TV in the new media era.Based on the theoretical research and practical research,this article puts forward some suggestions that the strategical planning and strategic planning that can be implemented under the background of rapid development of new media is very crucial for Zhejiang Satellite TV.I hope this research can provide some ideas and reference for the development of Zhejiang Satellite TV and its similar television stations under the new media era.