The Use Of Big Data In The Retail Business Of Commercial Banks

Economic development is accompanied by technological change.As early as 1993,the Clinton administration launched the "Information Superhighway" strategy,which is committed to the improvement and popularization of the Internet.It not only affects the mode of information dissemination in the United States,but also promotes the global Internet industry revolution.The socio-economic situation has also begun to change from a single materialization to an informational one.By March 2012,the Obama administration introduced a large number [to restore professional terms: big data.The full text is available,please verify the changes.Standard yellow: typo / punctuation.According to the research and development plan,the technological revolution is further pushed to a new level.In March 2012,the Obama administration announced that the Big Data Research and Development Program has once again become the climax of the information technology revolution-the amount of data is not limited by time and space,and shows a large-scale growth.Common social networking and cloud computing platforms are common.Under the wave,the development of China's big data is also in full swing,big data development in our country in 2014 was nearly 8.4 billion yuan,11.6 billion yuan in 2015,2016,16.2 billion,the average annual growth rate reached 40%.The rapid development of information technology poses challenges and pressures to the traditional commercial banks.In the context of big data,the transformation of commercial banking is facing new challenges.Only by relying on the traditional commercial bank business philosophy,combined with the emerging model of Internet finance,can long-term development.[Not fluent] At present,in China's financial industry,especially banking,has initially integrated the big data,cloud computing and other computer technologies.Of course,this process is bound to face some difficulties,no matter in the platform construction or business model needs to be changed.Retail business as a pioneer of commercial banks,is also a key areas for reform,this reform and development is inseparable from the technology support,that means you need to big data is applied to the future development of commercial Banks,to continuously improve the bank's business development.JS Bank listed in this article is a well-known large-scale joint-stock commercial bank at home and abroad,the establishment of a user-centric service system,the client as the center,providing a full range of financial products and services.In the process of analysis,this paper starts with the basic concept of big data and explores its influence and specific application in different financial fields in detail.It mainly explores the impact of the big data environment on the banking retail industry.And in this process,it is also the innovation of this article,through the detailed and complete data analysis of diversification,judge the development trend of bank retail business and the competitive landscape,analysis of big data technology opportunity in the challenge of the retail business of commercial bank.In addition to JS bank as key investigation object,through the analysis of the retail business the problems in the big data applications,such as customer relationship management,information technology and operational risk control problems,etc.,to solve these problems,puts forward the corresponding solution strategy,and take this opportunity to further puts forward some planning for the future development,expected to promote the establishment of large data application system,using big data technology in the field of retail business of commercial bank customer intelligence,product intelligence,intelligent,operation intelligent artificial intelligence,such as business risk.