The Study On Music Socialization Of Virtual Community In Mobile Music Applications

With the continuous improvement of the productivity of modern society,people are able to attend diverse entertainment and leisure activities and enjoy more choices of lifestyle.Under the development and popularization of mobile Internet and mobile terminals,various mobile applications are gradually penetrating into people’s work and life.According to the "Monitoring Report on Mobile Music Client for the Third Quarter of 2017 in China" released by iResearch,the number of mobile music client users has reached 496 million by the third quarter of 2017,and the usage rate of music applications keeps ahead in the ranks of various entertainment applications.The consumption of mobile music has become an important part of people’s leisure life.As one of the most important objects of human entertainment and spiritual consumption,music has brought forth new appearance and power under the trend of mobilization and socialization in the era of mobile Internet.In particular,as the mobile music application represented by Netease Cloud Music gradually bursts out the social vitality of music by excavating its own "social gene",which arouses the attention of the writer who is keen to listen to music.Various phenomena have shown that the way people listen to music is changing and the elements of socialization are being reformed:when the WeChat friends started to share music and show song lists in their "Moments",or the "999+" comments gradually emerged underneath the traditional songs play area,what’s more,when the Weibo or other social platforms has sometimes invaded by commentary culture of NetEase Cloud Music.In the past,people were accustomed to quietly enjoying music through a fixed music carrier.However,in the mobile social age,music is no longer merely audible to people but can be touched,communicated,and shared."Music Socialization" has become a new highlight in people’s virtual life,and it also shows a unique scene of community interaction.The daily use of mobile terminals and the joint efforts of big data and cloud computing have made the track of music appreciation "visible" and becomes a new trend of personal self-presentation.At the same time,music appreciation is no longer a lonely activity but a way for groups of like-minded people to communicate,and creates a vibrant social interaction picture of virtual community.Therefore,the study starts from the perspective of the virtual community which is bred in the Internet environment and uses the virtual community in the NetEase cloud music as a microscopic research object to explore the socialization of music hobby groups in current mobile music application,which including the aggregating mechanism,interaction ways and relationship features and so on.It also tries to find the popular rationality of this social system which is independent of professional social media.The research is generally conducted by the point of view from individuals to groups,and presented from the self-expression and community interaction in music socialization.Chapter one reviews the evolution of mobile music and expounds the general trend of music socialization in current mobile music industry.Meanwhile,it introduces the social attributes of several mainstream music applications to confirm the music socialization trend.The second chapter focuses on the aggregation conditions of virtual community in mobile music applications.It points out the key power for the birth of the music community in mobile music applications from the macro level.And then it uses the Netease Cloud Music app as the research object to analyze the "mobile social gene" it carries and the possibility for community aggregation.Chapter three takes Netease Cloud Music as an example,focusing on image-building and self-expression of individuals in music socialization of the mobile Internet environment.Personalized ID and song-lists becomes new labels for personal image-building,and the diversified recording methods of data enhance the cognition and perception of person’s own music appreciation behavior.At the same time,the open platform in mobile music application expands the space for sharing,music not only becomes the expression of one’s heart and a new element of sociality,but also a medium to show taste and aesthetic.However,it may also produce alienation problems such as comparison and so on.Chapter four examines the social landscape of the community in Netease Cloud Music.First,it analyzes the role of music and affective factors in the construction and maintenance of the community.Then it goes deeper into the interactive text(song-lists,comments,etc.)in cloud community to analyze its main interaction methods and content.what’s more,it describes the characteristics of the community relationships in such music socialization.Finally,in the conclusion part,the author makes reflections on the features of music socialization in mobile music applications and concludes the practical significance of this social system which is independent of professional social systems.