The Influence Of Family Factors On The Development Of Media Industryempirical Study

In With the rapid development of China's media industry,on the one hand,the development of the media industry has affected the communication,harmony and consumption among family members.On the other hand,the family factors have also affected the speed and quality of the media industry.Therefore.this article through the empirical research methods to explore the impact of family factors on the development of the media industry,not only can enrich and improve the media industry development theory,but also can further grasp the development of China's media industry characteristics and trends,and to improve and improve the Chinese media industry Development policy.Based on the relevant data of 1997-2014,this paper uses factor analysis to determine the key factors of family factors and the development of media industry.On this basis,we use regression analysis and Granger's analysis of the development of the social factors.Causal test to explore the impact of family factors on the development of China's media industry.Family factors are divided into two factors:family structure change and family economic ability.The development of media industry divides the development level of media industry and the level of book distribution.All factors of family factors have positive effect on the development level of the media industry,in which the change of family structure has positive effect on the level of book distribution,and the family economic ability has negative effect on the level of book distribution;family structure change and family economic ability to media Industrial development level has a significant positive impact,in turn,the level of development of the media industry on the family structure changes and family economic capacity also has a positive impact;and which the level of book publishing only on the family economic capacity has a positive impact.In short,the family factors profoundly affect the development of the media industry,so to promote the development of the media industry,should analyze the trend of changes in family structure,explore the characteristics of family structure changes,identify different household consumption needs,in order to improve the accuracy of media products positioning and implementation of customization Media production.