| With the ever-changing network technology,technological innovation has brought new content,new communication channels and new media forms.Live technology breakthroughs and the video industry's hot reflow to promote the rapid development of mobile live industry.Throughout the whole 2016,the mobile live market showed explosive growth,the peak period of the average every 3 hours there is a new live software on the line,the market size reached 50 billion yuan.Live as the most popular new outlet,the so-called everything can be broadcast,everyone to do the anchor,not only to attract massive users stop to watch,but also attracted a multi-role to participate in live production.In the mobile broadcast fierce competition,video news mobile live should be born.Mobile Internet brings the two-way communication,giving users the full choice,so that mobile news live with a sense of interaction and participation,influence and change the way people watch real-time news.This article takes the video news mobile broadcast as the research object,and starts from the phenomenon,and grasp the connotation of video news mobile broadcast,which is of great significance to the development of mobile media.The characteristics of the mobile media show that it is very suitable for news coverage,to the scene of the production methods and the spread of social means,to bring the impact of journalism.On the basis of combing the definition of mobile live,scene,social and so on,this paper analyzes the components of mobile live scene and examines the impact of the scene on the production logic,link,narration and expression of mobile broadcast,and the social elements Into the mobile broadcast process,analyze the specific application of social elements in mobile live,and finally put forward the existing problems and the prospect of mobile live future.Mobile broadcast is in the traditional TV and network news broadcast evolution to the mobile side,the daily broadcast of the further upgrade.Video news mobile live scene of the production,from the essence of the process of reshaping the spread of the concept of time and space to change the main live and live events,the relationship between the actual situation,through the live subject in the scene "relationship flow"to build,"People" as the center of the mobile live news production.And based on the mobile side of the user real-time social,from the nature of the mobile live video news innovation mechanism.The social elements into the communication model,so that social and communication integration.Because the social space and space of mobile live are not completely coincident with the physical space and time,the relationship between the virtual relationship and the reality is intertwined,and the user interacts with each other in the form of dynamic interaction.In short,the scene and social video into the video broadcast live two carriages,high-quality mobile live news not only need to protect the technical update,but also need to firmly grasp the core competitiveness of news content,but also need to give full play to each live participants Initiative,linkage of the entire broadcast process in all aspects. |
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