The Design And Management Research Of R City Commercial Bank Integrated Financial Management Information System

Individual financing business is an important source and growth point of foreign commercial banks’ profits,and the proportion of retail banking income in the total income of banks has gradually increased.In our country,although the individual financial planning industry is still in its infancy,but the rapid economic development and continuous improvement in people’s income level for the development of personal financial services provides a wide range of market demand.To this end,individual customers hope that the professionals can help them achieve personal wealth management,risk aversion and gain more profits.Personal financial services market prospects are very broad,the domestic commercial banks have to carry out personal financial services as an important means of competition between banks.All banks are actively taking measures to compete for more high-quality tourists,and expect to occupy a larger market share,thereby ensuring its own development.R City Commercial Bank is located in the Pearl River Delta region,rooted in the mainland for more than 60 years,has a deep and extensive geographical and popular advantages.Coupled with the high degree of social identity,local government support,familiar with the local economic situation and enterprise reality,a good mass base and other advantages,so its savings and loan market share has long occupied the region’s first place.Since 2007 the Bank launched the first phase of proprietary financial products so far,has issued a total of more than 2000 personal financial products.Subsequently,and gradually carry out agency funds,insurance agents,agents such as precious metals financial services.In order to improve the competitive ability of the enterprise,and evading the other banks and the impact of the Internet economy,R City Commercial Bank needs to develop a comprehensive financial management information system to achieve customer management,product management,business management and other functions,to further promote the long-term development of comprehensive financial services.This paper takes R City Commercial Bank as a case study,the business development status,system demand analysis,function module and system management,in-depth analysis and expounds the design and management of the bank to achieve integrated financial management information system.