The Research Of Precision Marketing Strategy Based On Big Data Mining

Followed the continuously mature and developed pace of China’s market economy,the individual needs of consumers also intensified,has become a trend;In addition,competition among enterprises is growing,is already intense.So,faced with the ever-changing and intense marketing environment, pressures and challenges faced by enterprises in the marketing process is also growing,its traditional marketing methods haven’t meet consumer demand,its marketing costs continue growing and the effect of marketing can not proportional with the relationship.So how insight the behavior of consumer in this changing marketing environment,make precise marketing strategy,improve the efficiency of marketing becomes the most important question in the process of marketing.In the era of big data,through large data acquisition,processing,mining methods and technology,consumer behavior becomes tracked,which allows enterprises in the implementation of marketing strategies that can be targeted to achieve precision marketing effectiveness.In this paper,under the above background selection of precision marketing based on large data mining research,firstly,this article makes a literature review on the current situation of domestic and foreign precision marketing,the current situation of big data research and the application of large data mining;At the end of the article with a case to describe the big data mining for the specific application of precision marketing,thus proving that the article has a certain practical significance.