Application Of Digital Matte Painting Technology In Video Advertising

Digital matte painting technology is created to achieve the picture of creative needs,traditional matte painting is very difficult,the experience of modern digital matte painting technology for picture composition and color correction is from traditional matte painting,then by using the convenience of computer software tools,the creators can achieve all kinds of fantastic pictures without restriction.With the advent of the digital era,film & TV advertisement,as the most influential mode of communication,has more and more higher demands for creativity and picture effect.In order to make film & TV advertisement more attractive,the use of digital matte painting technology is more and more frequent.Digital matte painting technology has clearly become a new favorite for film & TV advertisement,which is created for the better,more appropriate scene and unfettered creativity.Compared with other stunts,digital matte technology does have an incomparable advantage.Digital matte painting technology has a universal idea today: "improve efficiency,create something out of nothing,true and false coexist,cost saving," which is exactly what film &TV advertisement needs.Advertising itself is a comprehensive art that appeals to hearing and vision.People's appreciation of advertising has gradually expanded from a single storyline to the color and screen effect,we also have higher requirements for details such as modeling,lighting and sound effects.The advantages of digital matte painting technology are the promotion and supplement of the image effect,and it is not subject to any style subject,thus the digital matte painting technology is very suitable for the needs of the modern film & TV advertisement.This paper is intended to give the public a better understanding of the advantages of digital matte painting technology and to provide a theoretical basis for the application of digital matte painting technology to film & TV advertisement.