Research On Popular Affinity Of The WeChat Public Number "Species Calendar"

With the continuous change of the media form,science popularization,which was once the most difficult section to spread,has gradually become easy to handle and accessible to the audience with expanding demand.As an important part of the media dissemination,how to maximize the content of science popularization has become a pressing issue for many science popularization media.As the top priority of science communication and the core support of communication,affinity is once again put on the front line,accepting the test of the audience.As a natural thematic public account set up by Guokr.com,Species Calendar created its own mode of dissemination on the issue of "how to interestingly magnify the obscure species",which has brought science knowledge affinity and increased the strength and scope of dissemination,becoming more popular among the audience.Species Calendar set a good example for all the science popularization accounts.Based on the combination of ontology research and case studies,this paper focuses on the process of popularizing science through Species Calendar.The author sorted out the two-year articles from July 1,2015 to July 1,2017,and selected 368 headline articles,including 25 hot articles with over 100,000 times reading,whose contents,text,structure,layout,and the article form were analyzed.In this way,the affinity embodied in the process of the dissemination through Species Calendar had been made clear.This paper aims to analyze and explore the necessity of the text with affinity and the methods of adding the text with affinity in science popularization process,so as to reduce the difficulty of science popularization and promote the popularization of science,making contribution to the realization of a powerful country for our country.